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The Catalyst Verdict on Top New Media Employers | Accenture

September 1, 2013 in Uncategorized

Company Name : Accenture
Company Type : KPO
Strength : 200
Location : Mumbai

 

Summary-                                                                                                                                                                                                                                                 Accenture is known for IT services in India but not many know that it has a strong new media employee base. The Mumbai office manages a lot of the P & G global digital outsourcing for the web. In the last 1 year, SEO Audit & Project Manager profiles have been the most largely recruited profiles. Project Managers would typically be the interface between the client and various vendors. Vendors would range from website content providers to web marketing vendors.

Current job openings
 Assistant Manager for Digital Marketing (Mumbai) – The candidate would be responsible for setting up email campaigns & do analysis of insights and best practices in Digital Marketing.
 Digital marketing executives (Mumbai) – The candidate would be responsible for sharing content on facebook, twitter & various other social media platforms.
 Email Marketing – The candidate should know the best practices in Email Marketing and should be good with communications skills.

THE CATALYST VERDICT
If you want to learn process driven web marketing, then a Project Manager or working in
such profiles makes a lot of sense.

Download the full report on Catalyst’s Verdict on New Media Employers Here.

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January 4, 2013 in Digital Marketing

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September 7, 2012 in Events

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March 25, 2012 in Uncategorized

tHINK dIGITAL

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Marketers must make sense of digital conversations

March 22, 2012 in Digital Marketing

“Today, digital marketing is all about reading signals, mapping patterns and learning from this conversation that is alive and chaotic,” “And while big data gets bigger, the details that matter are getting smaller.” It is up to marketers and advertisers to make sense of all these signals and noise, to pick out the valuable bits to create a “special and magical experience” for consumers.That’s the power of the digital self It lets you express who you are as a brand to real people, not people who are in columns, spreadsheets and databases, but real people with wants, desires and needs.

The digital self has also changed the roles of marketers. Previously there was a webmaster solely responsible for online content. However, marketers must now be digital experts responsible for understanding their consumers.“It does not matter what your role or position is. It’s critical you understand the power of the digital self.Consumers and marketers have an unspoken contract the more personal information consumers share with marketers, the more tailored experiences consumers expect, he said.

As marketers, we can’t violate that contract, because at the end of the day, the consumer will be the judge of how well we do

source : dmnews.com

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WELCOME TO THE SHARE ZONE AT LEARNING CATALYST

March 13, 2012 in Uncategorized

its begun